Now that 2021 is here, it is the right time to think of the strategies that will boost your Instagram account and increase your followers. Instagram is an extremely popular social media platform, and the trends show that it will continue to rise in popularity. Therefore, if you manage to become influential on this platform, you will get sponsorships that will earn you a comfortable living.
However, before you are able to call yourself an Instagram influencer, you will need to boost each one of your posts. This way, you will get your content in the Explore section of Instagram, which will expose you to a wide audience.
In this article, you are going to discover some great strategies for increasing your followers in 2021.
#1 Adopt a Consistent Aesthetic
The first thing that you need to remember is that users value creators that take extra care to create easily recognizable content. The easiest way to achieve this is to apply a consistent aesthetic in every post you generate. This means that you can choose similar themes and keep your color scheme the same. Moreover, you should always use the same effects so that users can tell at a glance that the post is yours.
#2 Discover the Potential of Instagram Reels
Instagram Reels is a new tool that the popular platform has recently introduced. With this tool, Instagram aims to compete with TikTok as it lets users create short videos enhanced with music and fun effects. At first, you could find Instagram Reels only on each profile. However, Instagram is planning on showcasing the best Reels on the Explore section, which is a great way to expose your account and get a lot of likes. Make sure that you personalize your Reels to stand out from your competition.
#3 Optimize Your Profile for Specific Keywords
Another big change that Instagram is bringing to the platform in 2021 is that it will allow users to search for specific keywords. Up until now, the platform would only show results where the keywords appeared in the hashtags or names of the accounts. With the recent change though, the user will see all the accounts that mention the specific keywords on their profiles. Therefore, remember to optimize your account for your niche and enable more users to discover it.
#4 Use Hashtags on Your Posts
One of the most consistent strategies on Instagram is the use of catchy Instagram hashtags. This feature is the go-to tool for every creator on social media that wants to bring his or her content to a wide audience. Therefore, in 2021, you should continue to use hashtags just like you used to do. Include as many hashtags as you can in every post that you create. The hashtags should consist of popular keywords that many users are searching, as well as more niche keywords that will bring you quality views.
#5 Create a Branded Hashtag
One more strategy that will bring you a lot of success is to create a branded hashtag. This is a technique that many creators hesitate to try, even though it can really boost their accounts. To start a branded hashtag, you will have to create high-quality posts that show what your hashtag is all about. Then, you need to promote your posts and convince your followers to take part in your event.
#6 Write Longer Captions
Another strategy that you need to adopt in 2021 is writing long captions for your posts. Studies have shown that users tend to form stronger relationships with influencers that use the available space to tell their stories. Of course, you should divide your text into paragraphs and small chunks of text that is easily readable by people on mobile devices. In addition to this, remember to use emojis to drive the eyes of the users toward the parts that are the most important to you.
#7 Do an Instagram Live
In 2021, more and more creators will discover that the Instagram Live feature is a great way to engage with their followers and grow their accounts. The best thing about Instagram Live is that you can show your true self to your viewers and engage in the most genuine way with them. Try different techniques to discover which one draws in your specific audience the most.
#8 Create an IGTV Series
Another thing that you can do to grow your account is to create an IGTV series. It’s a great way to keep your audience engaged and encourage them to visit your profile to find your new content.
#9 Create Shareable Content
One of the easiest ways to make your account stand out from your competition is to create high-quality content that users want to share. This way, your posts will reach a wide audience without having to invest a lot of time or effort.
#10 Work with Other Influencers
Lastly, if you want to gain a lot of Instagram followers, you have to collaborate with other influencers on the platform. By doing this, you will reach their audiences and expose your account to users interested in your content. In any case, make sure that your posts are all of high quality to attract their attention.
That wraps it up for now! All of these strategies are very effective when you are trying to grow your Instagram account.
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