We have certainly witnessed many changes throughout 2020 due to the global pandemic. While the majority of news articles tend to focus on infection rates, potential vaccines and lockdown measures, it is just as important to remember that some businesses have been able to capitalize upon these situations. This is particularly the case for those which have made their presence known throughout the digital domain.
As a growing number of consumers are now turning to the Internet to purchase everyday products and services, it only stands to reason that the correct search engine optimization (SEO) practices should be adopted at an early stage in order to guarantee future success. Let us therefore take a look at some professional tips and tricks that can take your budding venture to the next level.
1. Proactive Website Management
Even the most modern and targeted SEO methods will fall upon deaf ears if a website is not maintained on a regular basis. Here are some elements which should always be attended to:
- Ensuring that the site is easy to navigate.
- Providing clear points of contact, including a live chat widget.
- Utilizing the proper keywords.
- Curating relevant and actionable content.
- Developing mobile-friendly website architecture.
Always remember that in terms of a website, consumers tend to judge a (digital) book by its cover. This is why guaranteeing that all pages function properly is critical.
2. Outsource Complex SEO Solutions
It can be difficult to keep up to date with the latest search engine optimization recommendations; particularly for those who have little prior experience. This is why one of the most important tips involves outsourcing these concerns to a firm which offers professional SEO services. Not only can you remain confident that the right steps will be taken at the right times, but also you are provided the opportunity to return your focus to other key business concerns such as product development, marketing, and client engagement.
3. Adopt a Flexible E-Commerce Platform
Website owners tend to shy away from working in tandem with e-commerce providers due to the fact that they believe free hosting services are sufficient. While sites such as WordPress are indeed useful in certain cases, this is not normally relevant in terms of long-term business development. This arises from the simple fact that the number of available tools and utilities is somewhat limited.
It is instead much more prudent to work with a professional e-commerce service. These specialists have the ability to develop targeted strategies based around the needs of your business and perhaps, more importantly, they will offer a bespoke sense of flexibility that is simply not possible with more rudimentary platforms.
4. Avoid “Black Hat” SEO Techniques
The world of SEO represents an ever-evolving digital landscape. Thus, some practices that might have been considered acceptable in the past might now be frowned upon by search engines such as Google. Otherwise known as “black hat” tactics, these errors can dramatically impact your rankings within a search engine results page (SERP). Here are some examples of black hat strategies:
- Hidden and/or blind links
- Spam that is entirely unrelated to the site in question
- Keyword stuffing
- Negative SEO practices (such as reporting a competitor)
Once again, we can begin to see why it is important to work with an SEO agency. These experts are not only aware of what to avoid, but also they have the ability to adopt the appropriate “white hat” practices in order to ensure that your website will not be penalized for any unintentional mistakes.
5. Leverage the Power of Backlinks
Embedding quality links throughout your website is important for several reasons. First, these links will help to improve your overall Google ranking (leading to greater exposure). Transparent links can also provide your online presence with an authoritative edge; an obvious advantage from an end-user point of view. Embedded backlinks will help to increase inbound traffic and, ultimately, they can lead to higher conversion rates.
So, make it a point to partner with well-known advertising agencies which are relevant to your niche market. While you will likely be charged small referral fees, the fact of the matter is that this is a small price to pay for such increased levels of exposure. It should likewise be mentioned that you may also be able to blog for other websites in return for more referral links to your platform.
It is already a foregone conclusion that 2021 is set to redefine the online retail landscape as we currently know it. In fact, some industry analysts predict that more than global virtual sales will equate to a massive $4.5 trillion dollars. It is therefore clear to appreciate that staying one step ahead of the curve is important. All of the practices highlighted above are decidedly easy to implement and they will be able to provide sustainable long-term results. Please do not hesitate to bookmark this article for future reference or for inspiration if needed.
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