Content marketing in Malaysia, as in the rest of the world, takes many forms. But because of the different cultures and languages spoken in Malaysia, brands need to pay special attention to their content.
Whether it’s the text in ads, blogs, outreach articles, or website content, every line you write that’s in any way related to your brand, is actually content marketing. If you write a blog that is just vaguely related to your brand, and include a link to your website, you’re effectively engaging in content marketing.
But because of the different cultures and languages, content marketing in Malaysia is trickier. You may have to post several ads in different languages to reach the number of customers you need to maintain your profitability.
Websites can be more expensive to build and maintain because of the duplicate content in multiple languages. Announcements and promotional news in different languages can also use a lot of resources because of their time-critical essence.
Mechanics of Content Marketing in Malaysia
Effective content marketing all over the world relies on the use of keywords that are inserted into the content. These keywords are the most often-used phrases by users searching for the type of goods and services sold by a brand. Keywords are what the Google bots that are constantly crawling the internet are programmed to look for to redirect users to websites using the same search terms the user entered.
Keywords are a critical element of all business-related content on the internet. And they are ranked according to how often they appear in searches. Using these rankings is how you maximise the effectiveness of your content.
Value of SEO and Digital Marketing Agencies in Malaysia
The fact that Malaysia is a country that converses in four different languages compounds the difficulty of writing effective content. Content marketing in Malaysia must contend with searches in Bahasa Malaysia, Mandarin Chinese, Tamil, and English to be successful.
Very few brands in Malaysia have the resources to devote to four times the task of content marketing. This is why SEO and digital marketing agencies have become so important to marketing goods and services in the Malaysian online environment.
These agencies practice content marketing in Malaysia on a daily basis. They are adept at researching the rankings of keywords in all four languages and have the resources to produce quality content in each of them. Quality content is also a key factor in the success of content marketing.
Quality content is defined as content that is informative, engaging and increases user traffic to your website. Google also ranks the quality of your content and penalises content that is considered repetitive, plagiarised, or commits keyword-stuffing. Keyword-stuffing is what the term describes. It means to stuff keywords into the content to the point that the content becomes unreadable in the hopes of attracting traffic.
To post quality content in multiple languages on a regular and ongoing basis requires the experience and talents of an SEO or digital marketing agency in Malaysia.
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