How Small Businesses Can Use Data to Their Advantage

Data can be found literally everywhere in the business landscape. Business internal and external processes generate data as well as their respective customers and clients. Data can help businesses make informed decisions, improve products and services, establish a better position in a market, and build accurate prediction models.

Small businesses can use it to facilitate growth and achieve success. Data is already being generated — the only thing left for them is to capture and analyze it. Let’s see how small businesses can do it.

Data Gathering and Analysis Tools Are Available to Everyone

Data gathering and analysis tools are no longer reserved for enterprises with limitless budgets. The data tools market is flooded by solutions, which cause the prices to drop down significantly. Not to mention some tools that are completely free. Small businesses nowadays have access to a number of affordable data gathering and analysis tools.

Customer Feedback Analysis Tools

Keeping tabs on what your customers are trying to say to you is vital for the success of your small operation. You can learn a great deal about your products and services thanks to customer feedback.

To get on top of it, you can use an AI-driven tool capable of turning your chat with customers, customer complaints, or feedback data into meaningful reports. The best thing about it is that you’ll be able to tap into all channels your customers use to contact you or even mention your brand.

CRM Software

CRM stands for customer relationship management. CRM software is built to help you centralize your customer database for ease of access. It tracks, records, and stores every valuable bit of information about your customers, ranging from personal data to past interactions and purchases.

You can use it to identify the exact stage of the customer journey. With actionable data at your hands, you will be able to nurture your leads and capture more sales than ever.

Google Analytics

Google Analytics is a web analytics software that provides you insight into your official website usage data. Before you think it’s all too technical, let us tell you that it really isn’t. All you have to do is copy and paste the data Google Analytics provides on your website, and you are set.

Google Analytics reports will help you run an effective and goal-oriented marketing campaign. You will be able to discover who uses your website, what your visitors do, where they come from, and what to do to improve conversion rates.

Marketing Automation Tools

While marketing is vital for the success of any business, it can get boring, especially when you have to manually do hundreds of tasks. Fortunately, there is one specific category of tools that can help you — marketing automation tools.

You can use these tools to automate your marketing efforts, such as email marketing. But, more importantly, you will be able to gather and analyze your marketing data. For instance, you will be able to assess the performance of the marketing campaign and identify bottlenecks, if any.

SEO Tools

Finally, we have SEO tools, which should end up as an essential part of your toolbox. SEO tools will help you tap into the search intent data of your target customers and clients. You’ll learn how they use search engines when looking for products, services, and information.

All you have to do is custom-tailor your online content with the keywords and keyword phrases relevant to your target audience to increase your online visibility and boost traffic to your website.


Data is a powerful asset small businesses can now leverage to their own advantage. All the tools we went through will help you tap into a different data stream, record it, and analyze it so that you can make smarter business decisions and achieve operational excellence.

The post How Small Businesses Can Use Data to Their Advantage appeared first on Home Business Magazine.

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