This might surprise you, but when starting a new business or website, taking care of your own SEO is always a good idea. It does not mean that your chances of doing a good job are too high. In fact, you will likely find out that trying to drive traffic to your website is often more difficult than you´d think.
So, you might ask, why even try?
Well, the most obvious answer is that it is a lot cheaper than hiring an SEO company right away. Most startups and home businesses have a very tight budget, and hiring a full-time SEO team will necessarily divert resources from areas that desperately need every dollar you can spare.
However, that is not to say that you won’t eventually require professional SEO services. It only means that if you are disciplined and curious, you will be able to do a decent job on your own while your business is taking off.
The first thing you will do is hire a hosting service.
Most website hosting services do a great job at optimizing your on-page aspects. They won’t guarantee top performances in terms of loading speeds or mobile-friendliness. But their cookie-cutter approach at least gives you a solid start when setting up your first website or e-commerce business. Not too shabby for a few dollars a month.
Now, you’ll be surprised to know that most SEO experts started just like that. Eventually, they made small incremental changes to their website’s structure until they noticed improvements in metrics and organic growth. This is a very exciting stage, as every small tweak to your website seems to have a measurable impact on visits and sales. SEO then becomes part of your passion and daily routine when running your business.
However, there comes a point where doing SEO yourself starts playing against you.
As your business grows, so do your SEO needs and they become a full-time job to the point of forcing you to push your other responsibilities aside.
Having to keep up with Google’s algorithm changes, adding landing pages and products, feeding a weekly blog, and finding the best backlinks for your website will soon absorb all of your attention. You will be flooded with thousands of daily microtasks without you realizing it, and will neglect the parts of your business that pay the bills. The worst part? You won’t be receiving compensation for your SEO efforts.
But not everything is bad. Reaching this point means your business is flourishing and you must pat yourself on the back. But this also means you’re ready to leave this job to a professional SEO company that not only can take all these tasks off your plate but will also increase their efficiency tenfold.
This will allow you to scale your business and effectively save money, as all that time you were putting in front of your computer can be used more productively somewhere else.
Starting and maintaining a home business is an adventure, and as such, it is important to keep your eyes on the road at all times. It is perfectly ok to carry the SEO burden while you travel light, but be ready to leave it to an expert SEO company as soon as your business grows and becomes more complex.
Original source: https://homebusinessmag.com/businesses/seo/when-hire-seo-company/